[News] American Express & Chase Will Both Issue Co-Branded Credit Cards In 2018!

 

Marriott’s takeover of Starwood closed last September, and members have had a lot of questions about the future of the loyalty program. As of now Marriott Rewards and Starwood Preferred Guest are still being run as separate programs, with the plan being to eventually merge them. Now we know what’s going to happen with the credit card piece, which is the huge revenue driver. There will be both Chase and American Express cards and in fact we will see “new co-branded products next year”. Starting in 2018, Marriott will introduce new co-branded credit card products:

  • American Express will offer super premium and small business cards
  • Chase will offer mass consumer and premium consumer cards

Here’s what Marriott’s CEO had to say about the arrangement:

“Marriott’s co-brand credit cards have been a meaningful contributor to the success of Marriott’s loyalty programs and a sign of the extraordinary value of our portfolio of brands,” said Arne Sorenson, Marriott International’s President and Chief Executive Officer. “We are pleased to bring together the power of JPMorgan Chase and American Express with our global portfolio of brands to continue to provide consumers with choices. We expect our loyalty program members, owners and franchisees, and our shareholders will see significant incremental benefits from these new agreements.”

Chase Marriott & American Express Starwood Preferred Guest Credit Card

About the loyalty programs, as of now Marriott operates three distinct loyalty programs: Marriott Rewards, Ritz-Carlton Rewards, and Starwood Preferred Guest. As part of the latest update, Marriott has said that they hope to have a single technology platform in 2018, and then plan to combine programs at a later point. Here is the press release:

In late 2018, Marriott expects to launch a single technology platform for Marriott Rewards, which includes The Ritz-Carlton Rewards, and SPG. This should enable the company to synch the technology-dependent components of each program, further reducing costs. The new technology platform will also take Marriott one step closer to the goal of having a single loyalty program for the company’s 100+ million members in the current Rewards and SPG loyalty programs.

I think it’s safe to assume that Marriott and Starwood Preferred Guest programs won’t be merged until 2019 at the very earliest, and possibly even later than that. TripPlus will definitely keep our readers posted when we have more updates!

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