[News] Rumor: New Loyalty Program for Marriott & Starwood Will Be Formed Later This Year

 

We have already known that Marriott & Starwood’s loyalty programs will eventually be merged. This is confirmed directly by Marriott’s CEO in a Hotel News Now video that was posted on YouTube.

In this video clip, he reveals that Marriott and Starwood will be forming a single loyalty program in the second half of the year, and will adopt a new name early next year. According to source (click me), Marriott Rewards and Starwood Preferred Guest will be launching a single program in August, which would match what Marriott’s CEO has mentioned. That’s right at the beginning of the second half of the year.

From that source, the new elite tiers for the combined program would be:

  • Silver status after 10 nights.
  • Gold status after 25 nights.
  • Platinum status after 50 nights.
  • Platinum Premier status after 75 nights.
  • Ambassador status after 100 nights and $20,000 of spend.

Also, there are additional information for the new program:

  • Members will earn 10 points per dollar spent.
  • Free breakfast expanded to 25 brands and resorts.

We don’t know what upgrade benefits look like in this program. We also don’t know whether we’ll retain any form of advance upgrade or upgrade prioritization along the lines of Starwood’s Suite Night Awards. We’re also looking for more information about what the credit card partnerships will look like with Chase taking on the personal cards but American Express getting to introduce a premium personal card and issue the small business cards. TripPlus will keep following up the news, and we will definitely share it onto our blog to let you know all the detail!

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